Dwight Eisenhower’s 1952 presidential campaign had the most iconic slogan in history - “I Like Ike!” What makes an effective campaign slogan? In this program students will study Dwight Eisenhower’s winning campaign and have the opportunity to get their hands on primary source artifacts. Campaign slogans, imagery, and paraphernalia of other U.S. Presidents will also be analyzed. As a culminating activity, students will create a slogan to design and make their own campaign button.
Program Length:
50
Grade Levels:
3rd
4th
5th
6th
7th
Program Group:
Attic Artifacts
