This Sons in Service flag has one blue star, a gold tasseled rope tied to the display pole, and gold tassels across the bottom. Measures 8'W x 12' H. During World Wars I and II, families of servicemen displayed flags to show support for their sons and husbands fighting overseas. According to the Blue Star Mothers of America organization, the service flag was designed and patented by Army Captain Robert L. Qeisser. Each blue star on the flag represents a service member in active duty. A gold star is displayed if a service member is killed in action or dies in service. These flags were usually handmade by mothers or wives and were displayed in the window of their home. Those women are sometimes referred to as 'Blue or Gold Star Mothers or Wives.'