It's Mail they Want . . . Let's Give Them Plenty!

This magazine advertisement, titled "It's Mail they Want . . . Let's Give Them Plenty!" showcases how businesses during World War II adapted to the new wartime needs by aligning their products with government innovations like V-Mail. V-Mail was a vital invention that allowed letters to be securely microfilmed, transported, and printed upon arrival, saving space and speeding up delivery. The Parker fountain pen company capitalized on this by branding their ink as "Quink: for V-Mail" in "microfilm black," specifically designed for the unique needs of V-Mail. This ad is a prime example of how companies adjusted their products and marketing strategies to support the war effort and meet the evolving demands of communication during the conflict.