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Grades: 3rd-8th

I Like Ike: An Election Icon

Program Length: 50 minutes

Dwight Eisenhower’s 1952 presidential campaign had the most iconic slogan in history — “I Like Ike!” What makes an effective campaign slogan? In this program students will study Dwight Eisenhower’s winning campaign before creating their own slogan and campaign button.

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“I Like Ike” campaign artwork featuring a portrait of Dwight D. Eisenhower.
“I Like Ike” campaign artwork featuring a portrait of Dwight D. Eisenhower.
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Two individuals on steps in front of an airplane. One person is waving, and both are wearing military uniforms with medals.